Our job is to get to know you and your business. Then we get creative, thinking of ways that we can help you meet your business objectives. No story is told in isolation. If you have a campaign that needs media attention, we can devise a complete communication strategy that includes story ideas and creation, media targets, cross-platform social media strategy and content, timing and execution.A communication strategy could be concise, for a specific event or purpose, or part of a broader, long-term goal. The heart of it will be your objective.
Your communication strategy could include all or part of the full suite of services we offer including stakeholder engagement, public relations and media strategy, government relations, social media strategy and management, issues management, web content and copywriting, video and photographic opportunities, case studies and testimonials, employer profiles, blog content, marketing copy, press releases and media alerts.
A thorough communication strategy will identify and cater to all your potential audiences but be flexible enough to respond when new or unexpected opportunities arise. We work with you to define and outline who all these audiences are and could be, as well as identify the right talent within your business to best communicate to each audience.
Your communication strategy should also be flexible enough to change tact if your objectives are still out of reach. We report to you and what’s working and what’s not, so that together we can shift the conversation to where it needs to be.
Our thorough understanding of the media and media expectations will help your business be prepared to tell your story the way you want. Our approach is always collaborative and inclusive, we work as an extended arm of your organisation as well as with all the people and businesses who work alongside you.
Come and talk to us about a communication strategy that will help you meet your objective.