In business, reputation is everything. We understand how long it takes to build up a good reputation and how quickly it can unravel if an issue is poorly managed. Reputation management is about protecting the good reputation you have, or helping you build one up from scratch.
A good reputation can be built on the endorsement of others. We actively seek out those who are prepared to say what it is they like about your company, your product or service and use that endorsement to its full advantage. These people could be employees, customers, co-business collaborators or partners, stakeholders, journalists, influencers, bloggers or even the general public.
We also help our clients understand what risk to their reputation may be associated with a particular company decision and how to mitigate risk as much as possible. This enables our clients to move ahead with decisions fully aware of any potential impact.
Companies often suffer less from poor reputation as from poor brand recognition. Or, a company may choose to change the direction of its brand position. An effective brand management strategy takes into account the company’s brand perception with multiple audiences and against its major competitors before deciding where the hard work needs to begin.
We work alongside our clients throughout this process, using a flexible approach to change tact until we reach the desired outcome.
Occasionally, things turn sour. How any company – small to big, start-up to well established – manages itself in tough times can have a huge impact on its reputation.
Part of our reputation management service will be helping your company understand what to say, when and who should be saying it. We then work with you for all the communication needs that may be required such as with writing press releases or company position statements, company policy amendments or social media posts.
We then help you track the public mood and sentiment towards your company before deciding what next steps may be required to protect or build your company’s reputation.
Regardless of what position your company’s reputation is currently in, come and talk to us about how we can help keep it as robust as possible.