Things don’t always go according to plan. Whether the crisis in your business is internal, involves other businesses or a big project, or directly impacts the public, our experienced team is on your side to help you implement a PR crisis management plan.
Crisis management is about knowing what to say and when to say it. We help businesses nominate who the key spokespeople should be and the key messages they need to deliver. We prepare employees for media interviews and press conferences if they find themselves at the centre of a big public relations crisis and in front of reporters.
Our full understanding of the media will help your business know in advance what type of questioning to expect and how the story is likely to unfold.
Part of a full crisis management plan we can develop includes preparing and issuing written statements and press releases, preparing key messages for internal and external communications, writing call centre staff scripts, stakeholder emails or EDM communication, social media strategy and management and creating content for all social media accounts around the issue.
As part of our PR crisis management service we also shepherd all media inquiries, monitor traditional media, online media and social media activity surrounding the issue, help businesses interpret the results and gauge public sentiment around the issue.
Part of good crisis management planning is anticipating what type of issues could arise and being prepared before a crisis hits. We work with businesses to help them identify what types of issues typically escalate into a crisis and what can be done to contain escalation of the issue.
Businesses across all industries are not immune from potential crises, though some industries are at higher risk because of the nature of the work they do. Regardless of the industry of your business, whether the nature of your work puts you at higher risk or you find your business at the centre of a crisis now, come and talk to us.